Ghetto Rodeo
Ghetto Rodeo: West LA streetwear built on the belief that brown skin doesn't limit — it empowers.
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My role covered the full arc of the booth — from early concept sketches and spatial planning, through material selection and technical detailing, to preparing the design for fabrication by contacting vendors and overseeing it on-site at ComplexCon. I owned both the creative direction and the production logistics that got it built.
