Midcity Mercado
Midcity Mercado: a nonprofit creating economic opportunity in West Adams through markets, music, and culture — anchored by its now-annual Día de los Muertos Festival.
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For the third annual Día de los Muertos Festival, Midcity Mercado needed a way to plan and communicate a celebration spanning several blocks of Adams Boulevard — produced in partnership with Councilwoman Heather Hutt's office. I developed the event's 3D site plan, translating a detailed 2D layout into a full 3D model so organizers and attendees could understand circulation, vendor placement, and the community altar at the heart of the event.
